I paid five designers to design the same logo. Let’s, see what they did. Okay, so fiver have come to me and asked if I’ll take part in the Fiverr challenge, which is where I basically have a thousand dollars to spend on Fiverr I get to choose different designers and basically get them to design a logo.
So I thought it would be really fun and interesting and insightful to see what would happen if I was to get five designers from different price points, all the way from $ 40 to something like $ 500 and see the differences between the same logo.
Brief that I give to them now be warned that this brief is very short and it was intentionally short to leave it kind of vague. So they could have a bit more creative expression in their work, so manscape, a guided, meditation, app primarily with additional Zen music features, calming sounds to help you focus and a gentle wake up alarm.
This is a fake app far away, but there are similar ones online. I’d, like you to create a logo for the above company mindscape. It’s an app, so the logo would need to be appropriate for an icon, so that’s, a big one.
The logo would also have to work well outside of the app store, as the idea would be to use it as the main logo on a website for mindscape. So basically, I’ve told the design is that this logo is about creating an app, but it’s, also a website that will work standalone as well.
So the logo has to work really well in the app for the app store and really well online. So it’d, have to have basically a type of graphic element to it as well, for it to work online and for it to be easily distinguished and branded.
This is my thought process going into it, Mary Ellen. Let’s. Have a look at your work, so Mary Ellen sent all these, so we’re going to look through a couple of them. We’re, going to first look through this one here, so this is mindscape his first sort of look and there wasn’t much of an explanation.
With this. I made a few options for you to look at most of the ideas play on M or M s with relaxing or then elements. I can definitely see how the M is now with the mountains, which is cleverly done, and it is very zen.
But I think in my opinion, it’s a bit too cliche for the market that were going with because you haven’t, looked at the app side to it. But, yes, the logo does work and it’s. Really pretty and very zen.
The second version that he gave was this one here, which is this really kind of like, futuristic, look, and I kind of liked this one because it is, you can see the M in there as well. It’s, a bit more modern if it would the brief ever so slightly more another one from Mario Land, let’s, have a look.
He’s, giving us a lot of different concepts here, actually, which is very nice to see all these different ideas and it’s, an M and an S all together, creating this off human that is meditating cross-legged, which I really think I really liked that one.
I think it’s very clever, geometric as well. I think you could have like cleaned up some of the lines here when you’re doing it. Maybe it’s the pencil and just make it so it’s, just ever so slightly more precise, but the idea was there and the actual typeface is well.
It worked quite well with it. I think you could have maybe gone in a different direction with the typeface, but the icon, the logo itself. It looks really good. I ended up choosing no this version here, but I asked him in the actual response.
I said this thanks for the concept concept. To would work the best for the app icon? I would love to see where you can do without the birds, so we can get rid of any details that would be visible inside the small app icon and I said it increased the tracking in the logo type is also.
I physically told him what to do. I told Mario what to do with this, and this is what he came up with, so it looks miles west of the icon. Now the only problem with this logo type here is that the tracking is being tracked so much that it’s, not turned anymore.
So you know I go ahead and turn it a bit, so it’s a bit more together. You can see this sea and the a is just way too far apart there, but that icon there, for what $ 40 is what Mario charged for this, which is insane $ 40.
You get what you’re, given you know it’s. Amazing! You’re, all these different ideas and concepts. Okay, so number two, we’ll, go for this guy called K, fold designs and this one cost me $ 70. So this is a $ 70 logo design and it came up with concepts as well.
So I gave him the same exact brief answered. The questions that they wanted and here’s. The first look at the logo concept, so we ‘ Ve got it here. What manscape in this again are a cliche look of.
These leaves that the user is someone you know literally meditating in the middle of it, which isn’t a bad thing. It’s, just very cliche, and it might not fit well in an icon, well scroll down. Some of these are very similar.
This one’s, got like a music note in it a lot to show, while, as me note in there, but there you go as you sort of stayed within the bounds of these sort of leaves, but the one that caught my attention was this One down here because it was in an app icon and I could see it worked, but the leaves are sort of sticking outside of it, which doesn’t work within the bounds of an app icon.
So I asked virtues that Apple icon and to go ahead and change a few things about it with the depth and the colors. And this is what she did. She created a more flat look because there was too much going on in the middle of the first one and there you go, she’s done it, but the problem there is that it just looks.
She just got rid of all of the lines, which is not what I was trying to explain for $ 70. It matches the brief really well. The colors are teal which are boring. They’re, very calm and nice. They breathe an option of freshness to you when you look at it, so I like the typography as well.
It works well so that was K fall designs with $ 70. The next one is a six design at a hundred and thirty-five dollars. You know it. Doesn’t sound like much so I wasn’t expecting a lot, but then I got this.
I first opened up a PDF with this shown to me, which is obviously the logo which looks really cool, and I’m. Like well is a Meyer and M and an S & amp M for mindscape, and there’s. A landscape was someone sat on it, which shows me instantly that this guy’s instantly grabbed the attention of what we’re talking about.
So he’s grabbing with the idea that I gave to him, which is good. He’s presenting it, then. Not only does he just present the work just like giving me the logo, he actually shows me what he did and he shows this is the muck construction and we see the meditation plus the M and he’s, highlighting it for us, as you Can see here, the M plus the 3-piece Zen, which is that those rocks? I was talking about create this, but not only that he shows the grid setup as well, which is huge.
It shows you how he designed it and it gives you a bit more appreciation to the process and then he’s also done it in negative shapes and he’s gone ahead and basically giving me the actual typeface that we should Be using for it as well, but just putting it there.
Even here he’s, showing us that changing the original type lining the height of the letters applied. Visual kerning Kurt fing the end points in order to create a visual balance when used in combination with the muck.
So not only did he create the mark, he actually modified a logo type, so he basically created a custom logo type to fit with the mark to make it work correctly, and this is what we’ve done for 135 dollars.
That is awesome, but it doesn’t stop there. He goes ahead and gives me this, which is the app icon. It shows that it works of in there with the grids and has also got the different sizing to prove that it works in different app stores and apps and fade comes.
Then it gifts from promotional posters here as well. He also shows some t-shirt designs like I’m, actually blown away for 135 dollars. This is insane, so that was a six designed for 135 dollars, which they’re, only getting better and better from now.
So the next one is from logo business at 295 dollars. So you can see here on his first look. He gives me this here and this shows me what he’s been doing and it’s in low quality. Mind you, because obviously you don’t need to be in high quality, but I did give some feedback to this, because this is the logo here, as you can see, it looks nice.
I like the way that he’s gone in a different approach, which is to do with more of like a medallion look and really focused into the idea of an app icon, but not only that. He shows the working here on the side as well, creating symmetry and balance which he’s really gone on the Zen part of this.
Now I liked this, but I said to him: I really like the form the color seem to be slightly on the feminine side, maybe a change from baby blue to something a bit less desaturated and in the end we got this one here.
So we got these different color combinations here with a little yellow pimps, which is very clever to do because it gives you that idea of the brand that gives you something to market as the brand makes the logo type.
Something that what you stand alone and we’ve got these different color combinations. So when I asked him, if you could, you know change the color of it cuz I kind of liked the logo is really good. He changed it.
You know, and I liked it, I think the only thing I don’t like is the amount of detail inside it. If you have more detail, go especially something like this: it doesn’t work as well as something as reducing it down, but at the same time it’s very difficult to do, because you’ve got to work within The app icon as well and then here we go here’s, the final one that he gave because I chose my color.
He showed me and it’s, full color capabilities, and then he’s. Also showing me down here the one in the negative and they both work like a charm, I like them. The only gripe I would have with this is when presenting the icon maybe bring the icon down a little bit, so it fit in the same realm as the typography.
So here’s, the last designer – and this is Donna Vega, who might I remind you – has designed everything on here from the same brief and he costs four hundred and fifty dollars. So by now I spent like basically a thousand dollars on the platform, so I give him the same brief and the same everything, and this is what it comes up with.
You see this mindscape. He created this when I first looked it I was like that is crazy amount of depth inside of an app icon, which always works. If you ever look at a good, app icon that does well it’s.
I’ve, already 2d design very well. It’s got a bit of depth to it, something that can work in an app which I thought this is insane. I said it’s, probably a bit too sleepy. It looks too much like a sleeping app because of the color tone that could you try and brighten it up or make it.
You know a bit more saturated, so it doesn’t, look like a sleeping pack. He also created ones like this over here, which I like as well, but he seemed a bit too Zen for me this one here kind of looked like an aeroplane, so I didn’t want to go for it, but I did like the concept Again, all of them were really good after I tell him that I needed the color changed ever so slightly.
He comes ahead and it gives me five different revisions of this different choices and also he changes the typeface, which I also asked for again this one’s good, but it does seem more sleepy, which isn’t, something that I wanted.
But the app icon works really well. It would look awesome in new morphic design. It’s insane. The amount of depth and detail is actually inverted, the shadows and everything from the other way to give it more of an illusion of being awake.
I think it looks more like morning to me now, so the one thing that I’m, asking myself during this process, is whether their logo fits. Is it appropriate, so does it match the goals and the brief that I’ve set and does it work in an app? Does it fit? Is it large enough? Does it compete with other app icons and designs out there and, of course this one definitely does so are 450 dollars to get all of that work in just a few days without having too much conversation is pretty insane so guys there you go there, you have It those are like the five designers who I gave the same brief to who designed the same thing, basically, but in different ways, all the way from $ 40 to 450.
In a total of me, spending $ 1,000 to do this, which is pretty insane if you’d, like to learn a bit more about Fiverr and all of the different designers that I featured today, then click the link down below they’Ll be featured there in the link, click on it check them out, see their work and check out five.
While you’re at it, it’s, an amazing place to get really affordable services for you. But if you’d like to you, can go ahead and do your own gigs on Fiverr, if you wanted to, if you’re a logo designer someone who wants to share the love of creating or just gaining experience in the designer Industry Fiverr is a good place to go.
So let me know what you think in the comments below and I’ll catch. You guys in the next video don’t forget to Like comment and subscribe, see you next week or the next video goodbye, [ Music, ]